Its not a new agendaMost policy makers and corporate watchdogs actively encourage the employment and inclusion of all people regardless of ethnicity, social or economic standing, religion, mental capacity or physical attributes. Some countries also enforce the...

It doesnt often happen with an article. Even less often with a sales letter. But when it does, you find yourself pulling out your credit card. If you can write your copy from a perspective where you can see it from the point of view of the reader, you have an advantage over 99 percent of people who write copy. If you empathize with your reader, your copy should be head and shoulders above that of anyone who doesnt. Get inside your readers minds. Why do you think they are at your site? Do you think its because they want to hear what you have to say? Or because they are keen for you to sell them something? I dont think so.